Experience Tranquility and Luxury at Novotel Rotorua Lakeside
Nestled in the heart of Rotorua, New Zealand, Novotel Rotorua Lakeside offers a captivating blend of tranquility and luxury. With its stunning lakeside location and impeccable service, this 4.5-star hotel promises an unforgettable stay for both leisure and business travelers.
As you step into the elegant lobby, you'll be greeted by a warm and inviting atmosphere that sets the tone for your entire stay. The hotel boasts 199 well-appointed rooms, each thoughtfully designed to provide the utmost comfort and relaxation. Whether you choose a spacious Superior Room or indulge in the luxurious Suite, you'll find yourself surrounded by modern amenities and breathtaking views of the surrounding landscape.
Check-in at Novotel Rotorua Lakeside begins at 02:00 PM, allowing you to settle in and unwind after your journey. The friendly and attentive staff will ensure a seamless check-in process, providing you with all the necessary information to make the most of your stay. When it's time to bid farewell, check-out is until 11:00 AM, giving you ample time to enjoy a leisurely breakfast or make any final preparations before continuing your journey.
Conveniently located just 20 minutes away from the airport, Novotel Rotorua Lakeside offers easy access to both the natural wonders and cultural attractions of Rotorua. Immerse yourself in the city's vibrant atmosphere and explore the nearby city center, located just 0.5km away. Whether you're seeking adventure or relaxation, this hotel serves as the perfect base for your Rotorua escapades.
Families are warmly welcomed at Novotel Rotorua Lakeside, with a child policy that allows children between the ages of 2 to 15 to stay free of charge. The hotel understands the importance of creating a memorable experience for young guests, offering a range of amenities and activities to keep them entertained. From the outdoor playground to the indoor pool, there's something for children of all ages to enjoy.
With its idyllic lakeside location, impeccable service, and a wealth of amenities, Novotel Rotorua Lakeside promises an unforgettable stay in Rotorua. Whether you're exploring the city's geothermal wonders, indulging in Maori culture, or simply seeking a tranquil retreat, this hotel is the perfect choice for your next getaway.
Unwind and Indulge at Novotel Rotorua Lakeside's Entertainment Facilities
At Novotel Rotorua Lakeside, relaxation and entertainment go hand in hand. Whether you're in the mood for a lively night out or a soothing soak, this hotel has you covered.
Head over to the hotel's vibrant bar and let the evening come alive. With a wide selection of drinks and a lively atmosphere, it's the perfect place to unwind and socialize. Sip on expertly crafted cocktails, sample local wines, or enjoy a refreshing beer while you soak in the lively ambiance. The bar also offers a range of delicious snacks and light bites, making it an ideal spot for a pre-dinner drink or a late-night rendezvous with friends.
For a more tranquil experience, indulge in the hotel's hot tub. Nestled amidst the serene surroundings, the hot tub offers a blissful retreat for tired muscles and weary souls. Immerse yourself in the warm, bubbling water and let the jets massage away any tension. Whether you're seeking relaxation after a day of exploring Rotorua's attractions or simply want to unwind, the hot tub provides the perfect setting. Soak your cares away and emerge feeling refreshed and rejuvenated.
Stay Active at Novotel Rotorua Lakeside's State-of-the-Art Sports Facilities
At Novotel Rotorua Lakeside, staying active and maintaining your fitness routine is a breeze. With a range of top-notch sports facilities, you'll have everything you need to stay in shape during your stay in Rotorua, New Zealand.
Dive into the refreshing waters of the indoor pool and enjoy a revitalizing swim. Whether you want to do some laps to get your heart pumping or simply relax and unwind, the indoor pool provides the perfect setting for both.
For those who prefer a more intense workout, the fully-equipped fitness center is at your disposal. Featuring state-of-the-art equipment, you'll find everything you need to achieve your fitness goals. Whether you're into cardio exercises, weightlifting, or strength training, this 24-hour fitness center has got you covered.
Best of all, the fitness center at Novotel Rotorua Lakeside is completely free for all guests. So, there's no excuse to skip your workout routine while you're away from home. Whether you prefer to exercise in the morning, afternoon, or even late at night, you can enjoy a convenient and hassle-free workout session at any time.
So, why compromise on your fitness routine when you can have it all at Novotel Rotorua Lakeside? Book your stay now and make the most of these amazing sports facilities to stay fit and energized throughout your visit to Rotorua, New Zealand.
Convenience at Its Finest: Novotel Rotorua Lakeside's Top-notch Facilities
Novotel Rotorua Lakeside offers a range of convenience facilities that cater to the needs of every guest. With 24-hour room service, you can indulge in delicious meals or snacks at any time of the day, ensuring that your cravings are always satisfied. The hotel also provides a laundry service, making it effortless for guests to keep their clothes fresh and clean throughout their stay.
For added convenience, Novotel Rotorua Lakeside offers safety deposit boxes, allowing guests to securely store their valuables. The concierge is available to assist with any inquiries or requests, ensuring a seamless and hassle-free stay. With Wi-Fi available in public areas and free Wi-Fi in all rooms, guests can stay connected and easily access the internet from anywhere in the hotel.
Additional convenience facilities include dry cleaning services, express check-in/check-out for a swift and efficient arrival and departure, and luggage storage for those who wish to explore the city without the burden of their bags. Daily housekeeping ensures that your room is always tidy and comfortable, while the laundromat allows guests to conveniently do their laundry on-site. With these top-notch facilities, Novotel Rotorua Lakeside guarantees a hassle-free and enjoyable stay for all guests.
Convenient Transport Facilities at Novotel Rotorua Lakeside
At Novotel Rotorua Lakeside, we understand the importance of seamless travel experiences for our guests. That's why we offer a range of transport facilities to ensure your stay with us is hassle-free.
For those arriving by air, our airport transfer service provides a convenient and comfortable journey from Rotorua Airport to the hotel. Our friendly and professional drivers will be waiting to greet you upon arrival, taking care of your luggage and ensuring a smooth transition to the hotel.
If you're looking to explore the beautiful surroundings of Rotorua, our tour desk can assist you in arranging exciting excursions and sightseeing trips. Whether you're interested in visiting the geothermal wonders, experiencing Maori culture, or exploring the stunning lakes and forests, our knowledgeable staff will help you plan an unforgettable adventure.
Parking is made easy at Novotel Rotorua Lakeside. We offer valet parking for your convenience, allowing you to simply drop off your car and let our team take care of the rest. Alternatively, if you prefer to park your own vehicle, we have an onsite car park available, free of charge. Additionally, we provide a shuttle service and taxi service, ensuring you have easy access to Rotorua's attractions and amenities.
With our comprehensive range of transport facilities, Novotel Rotorua Lakeside ensures that your journey to and around Rotorua is seamless and stress-free. Whether you're arriving by air, exploring the city, or venturing out to discover the natural wonders of the region, we have you covered.
Modern Comfort and Entertainment at Novotel Rotorua Lakeside
At Novotel Rotorua Lakeside, guests can expect a delightful stay with a wide range of modern room facilities. Each room is equipped with air conditioning, ensuring a comfortable and refreshing atmosphere throughout your stay. Stay updated with the latest news by enjoying a complimentary daily newspaper delivered right to your doorstep.
For those seeking entertainment, Novotel Rotorua Lakeside offers in-house movies, allowing guests to relax and unwind with a selection of films right in the comfort of their own room. Additionally, each room is furnished with a hairdryer, ensuring that guests can easily style their hair before heading out to explore the beautiful city of Rotorua.
Guests can also enjoy their favorite television shows with the satellite/cable TV provided in each room. For those in need of refreshments, a well-stocked mini bar is available, offering a variety of beverages and snacks. With these exceptional room facilities, Novotel Rotorua Lakeside ensures a delightful and convenient stay for all guests.
Delight in a Culinary Journey at Novotel Rotorua Lakeside
Indulge in a plethora of dining options at Novotel Rotorua Lakeside, where culinary excellence meets breathtaking lake views. With a range of dining facilities available, guests can enjoy a truly memorable gastronomic experience.
Start your day off right with a delectable breakfast buffet, featuring an array of international and local dishes. From freshly baked pastries to made-to-order omelettes, there is something to satisfy every palate. For those seeking a lighter option, a continental breakfast is also available.
When hunger strikes throughout the day, look no further than the hotel's restaurant. Offering a diverse menu inspired by the rich flavors of New Zealand, you can indulge in a variety of mouthwatering dishes. From succulent seafood to tender steaks, each dish is carefully prepared using the finest ingredients.
For the ultimate convenience, 24-hour room service is also available, allowing you to enjoy a delicious meal in the comfort of your own room. Whether it's a late-night snack or a full-course dinner, the extensive room service menu caters to all cravings.
With daily housekeeping and grocery deliveries, you can rest assured that your dining needs will be taken care of throughout your stay. So why wait? Embark on a culinary journey at Novotel Rotorua Lakeside and experience the perfect blend of exceptional dining and stunning lake views.
Experience Comfort and Convenience at Novotel Rotorua Lakeside
Discover a range of inviting and well-appointed rooms at Novotel Rotorua Lakeside, offering the perfect blend of comfort and convenience. Choose from a variety of room types to suit your needs and preferences.
Indulge in the spaciousness of the City View King Room, featuring 28 square meters of stylishly designed space and a plush King Bed. For those traveling with family or friends, the City View Twin Room offers the same generous size with two Queen Beds, ensuring a restful stay for everyone.
For a touch of luxury, the Junior Suite 1 King Bed provides a cozy retreat with its 25 square meters of space and a comfortable King Bed. Enjoy the added convenience of a separate living area, perfect for relaxation or catching up on work.
Immerse yourself in breathtaking views of the stunning Lake Rotorua from the Lake View King Room. With 28 square meters of space and a King Bed, this room offers a tranquil haven to unwind after a day of exploration. Alternatively, the Lake View Twin Room provides the same serene ambiance with two Queen Beds.
Booking your stay at Novotel Rotorua Lakeside through Agoda ensures that you not only get the best prices but also a hassle-free experience. With Agoda's user-friendly platform, you can easily compare room types, availability, and prices, allowing you to find the perfect room for your stay. Enjoy the convenience of instant confirmation and secure online payment, making your booking process seamless and stress-free. Choose Novotel Rotorua Lakeside on Agoda for an unforgettable stay in Rotorua, New Zealand.
Explore the Vibrant Rotorua City Center
Welcome to the heart of Rotorua, where the city's vibrant energy and rich cultural heritage come together in a captivating blend. The Rotorua City Center is a bustling hub of activity, offering a plethora of attractions, dining options, and shopping experiences to delight every traveler.
Immerse yourself in the unique Maori culture as you explore the city's many cultural landmarks and attractions. Discover the fascinating history of the Te Arawa people at the Rotorua Museum, housed in the magnificent Bath House building. Take a stroll through the Government Gardens, a picturesque oasis featuring beautifully manicured lawns, stunning rose gardens, and bubbling thermal pools.
Indulge your taste buds with a culinary adventure in the city center. From mouthwatering traditional Maori hangi feasts to international cuisine, there is something to satisfy every palate. Don't miss the chance to sample the famous Rotorua mud cake, a decadent treat made with locally sourced ingredients.
Shopaholics will be in heaven at the city center's diverse range of boutique stores, art galleries, and souvenir shops. Browse for unique Maori arts and crafts, exquisite jewelry, and traditional clothing. Take home a piece of Rotorua's rich cultural heritage as a memento of your unforgettable visit.
With its vibrant atmosphere, rich cultural heritage, and a wide array of attractions, dining, and shopping options, the Rotorua City Center is a must-visit destination for any traveler. Experience the essence of Rotorua as you immerse yourself in the city's dynamic energy and discover the treasures it has to offer.
Convenient Transportation Options from Rotorua Airport to Novotel Rotorua Lakeside
Located in the heart of Rotorua City Center, Novotel Rotorua Lakeside offers a convenient and comfortable stay for travelers visiting Rotorua, New Zealand. When it comes to getting from the airport to the hotel, there are several transportation options available to ensure a hassle-free journey.
For those arriving at Rotorua Airport, the most convenient way to reach Novotel Rotorua Lakeside is by taxi or airport shuttle. Taxis are readily available outside the airport terminal, and the journey to the hotel takes approximately 15 minutes, depending on traffic. Alternatively, travelers can opt for an airport shuttle service, which offers shared rides to various hotels in Rotorua, including Novotel Rotorua Lakeside. The shuttle service provides a cost-effective option for solo travelers or those on a budget.
Another transportation option is to rent a car from one of the car rental companies located at Rotorua Airport. Having a car gives travelers the flexibility to explore the surrounding areas at their own pace. Novotel Rotorua Lakeside provides secure parking facilities for guests, making it convenient for those who choose to drive. The drive from the airport to the hotel is straightforward and takes approximately 15 minutes.
No matter which transportation option you choose, Novotel Rotorua Lakeside is easily accessible from Rotorua Airport, ensuring a smooth and convenient journey to your destination. With its central location and comfortable accommodations, Novotel Rotorua Lakeside is the perfect choice for both leisure and business travelers visiting Rotorua, New Zealand.
Discover the Natural Wonders and Cultural Richness near Novotel Rotorua Lakeside
Nestled in the heart of Rotorua, Novotel Rotorua Lakeside offers a prime location surrounded by breathtaking landmarks and attractions. One of the main highlights is Lake Rotorua, a stunning lake known for its crystal-clear waters and scenic beauty. Guests can take a leisurely stroll along the lake's edge, enjoy a picnic, or even indulge in water sports such as kayaking or paddleboarding.
For those seeking a unique and immersive experience, Wai-o-tapu Thermal Wonderland is a must-visit attraction. Just a short drive from the hotel, this geothermal wonderland showcases vibrant and surreal landscapes, including the famous Champagne Pool and Lady Knox Geyser. Visitors can witness the power of nature as they explore the bubbling mud pools, colorful hot springs, and steaming geysers.
Nature enthusiasts will also appreciate the proximity of Whakarewarewa Forest, a magnificent redwood forest that offers a tranquil escape from the bustling city. With its towering trees, picturesque walking trails, and scenic viewpoints, it's the perfect place to reconnect with nature and enjoy a peaceful hike or bike ride.
For a glimpse into Maori culture, guests can visit Tamaki Maori Village or Te Puia. At Tamaki Maori Village, visitors can immerse themselves in traditional Maori customs, witness captivating performances, and savor a delicious hangi feast. Te Puia, on the other hand, offers a unique blend of geothermal wonders and Maori arts and crafts. Guests can admire the iconic Pohutu Geyser, explore the Maori carving and weaving schools, and even try their hand at traditional crafts.
History buffs will be delighted by the Rotorua Museum of Art & History, housed in a beautiful Tudor-style building. This museum offers a fascinating insight into the region's rich heritage and showcases a diverse collection of art, artifacts, and interactive exhibits.
For a relaxing day outdoors, Kuirau Park is an excellent choice. This geothermal park features bubbling mud pools, hot springs, and foot baths, perfect for unwinding and soaking in the therapeutic waters.
Nature lovers shouldn't miss the opportunity to explore Waimangu Volcanic Valley, a geothermal wonderland that boasts the world's youngest geothermal system. Visitors can embark on a guided tour through the valley, marvel at the steaming Frying Pan Lake, and witness the unique plant and animal life that thrives in this volcanic environment.
To experience the living Maori culture, a visit to Whakarewarewa: The Living Maori Village is a must. Guests can learn about Maori traditions, witness a traditional haka performance, and even sample authentic Maori cuisine.
Lastly, Ohinemutu offers a glimpse into the past with its historic Maori village and picturesque St. Faith's Church. Visitors can explore the charming village, admire the intricate carvings and architecture, and soak in the serene atmosphere.
With its close proximity to these remarkable landmarks and attractions, Novotel Rotorua Lakeside provides the perfect base for guests to explore the natural wonders and cultural richness of Rotorua, New Zealand.
A Culinary Adventure Awaits
When it comes to dining options near Novotel Rotorua Lakeside, you'll be spoilt for choice. Whether you're craving authentic Sichuan cuisine at Sichuan Style Rotorua, freshly baked pastries at Pantry d'Or Bakery, or mouthwatering Spanish tapas at Sabroso, there's something to satisfy every palate. For a taste of New Zealand's culinary delights, head to Campbell's Restaurant, known for its innovative dishes made with locally sourced ingredients. If you're in the mood for a relaxed meal with stunning lake views, Coconut Cafe & Restaurant is the perfect spot. Pepper's Cafe offers a cozy atmosphere and a menu featuring a range of international flavors. Spice up your evening with aromatic Indian dishes at Chimney Indian Restaurant or indulge in traditional Kiwi fish and chips at Oppie's Fish & Chips. For a quick caffeine fix, Aroma cafe and Art Cafe are just a stone's throw away, serving up delicious coffee and light bites. With such a diverse array of dining options right at your doorstep, your taste buds are in for a treat during your stay at Novotel Rotorua Lakeside.
Shop 'til You Drop: Retail Therapy at Novotel Rotorua Lakeside
Located in the heart of Rotorua, Novotel Rotorua Lakeside is surrounded by a plethora of shopping landmarks that cater to every retail enthusiast's needs. Just a stone's throw away, you'll find Cottage Flair, a charming boutique filled with unique homeware and gifts. For those looking for a one-stop shopping experience, Rotorua Central Mall offers a wide range of stores, from fashion and beauty to electronics and groceries. If you're in the mood for something quirky and fun, head over to Helium, a store that specializes in novelty items and quirky gifts. For a taste of local culture and craftsmanship, the Rotorua Night Market is a must-visit, offering an array of stalls selling handmade crafts, clothing, and delicious street food. If you're a fan of gems and minerals, Rotorua Lapidary is the place to be, where you can find a stunning collection of rocks and mineral supplies. And for those with a sweet tooth, the Jelly Belly Store & Gallery is a paradise of mouth-watering jelly beans and confectionery delights. If you're interested in learning more about Maori culture, the New Zealand Maori Arts and Crafts Institute is just a short drive away, where you can browse and purchase authentic Maori arts and crafts. Lastly, if you're looking for unique Maori-made products, Maori Made is a hidden gem that offers a curated selection of locally crafted souvenirs and gifts. With such a diverse range of shopping landmarks in its vicinity, Novotel Rotorua Lakeside is the perfect base for a retail therapy getaway.
Affordable Luxury: Novotel Rotorua Lakeside Offers Exceptional Value
When it comes to finding the perfect blend of luxury and affordability, look no further than Novotel Rotorua Lakeside. With an average room price of just $151, this stunning hotel offers exceptional value for money compared to the average price of a hotel room in Rotorua, which stands at $130.
At Novotel Rotorua Lakeside, you can indulge in a world-class experience without breaking the bank. From the moment you step foot into the elegant lobby, you'll be greeted with warm hospitality and a sense of tranquility. The stylishly appointed rooms are designed to provide the utmost comfort and relaxation, featuring modern amenities and breathtaking views of the beautiful Lake Rotorua or the surrounding city.
In addition to the incredible value, Novotel Rotorua Lakeside also boasts a range of top-notch facilities and services that will enhance your stay. Whether you're looking to unwind at the luxurious spa, take a dip in the heated indoor pool, or savor delectable cuisine at the on-site restaurant, you'll find everything you need right at your fingertips. With its unbeatable combination of affordability and luxury, Novotel Rotorua Lakeside is the perfect choice for discerning travelers seeking an unforgettable stay in Rotorua.
Exceptional Staff and Comfortable Rooms
Novotel Rotorua Lakeside is a hotel that truly understands the importance of excellent customer service. The staff here are consistently described as friendly, helpful, and courteous. Guests appreciate the warm welcome and the genuine care they receive throughout their stay. From the moment you arrive, you can expect to be greeted with a smile and assisted with any queries or requests you may have.
In addition to the exceptional service, guests also rave about the comfortable rooms at Novotel Rotorua Lakeside. The beds are described as being very comfortable, ensuring a good night's sleep after a long day of exploring the beautiful city of Rotorua. The rooms themselves are spacious and clean, providing a relaxing and inviting atmosphere for guests to unwind in. Whether you're traveling for business or leisure, you can expect a comfortable and enjoyable stay at Novotel Rotorua Lakeside.
Unforgettable Stay at Novotel Rotorua Lakeside
With its exceptional customer ratings, Novotel Rotorua Lakeside in Rotorua, New Zealand, promises an unforgettable stay for every guest. Boasting an impressive overall rating of 8.1, this hotel truly exceeds expectations in every aspect. From its stunning location to its impeccable staff performance, Novotel Rotorua Lakeside offers a truly remarkable experience.
One of the standout features of this hotel is its unbeatable location, earning a remarkable rating of 9.0. Situated right on the shores of Lake Rotorua, guests are treated to breathtaking views of the tranquil waters and surrounding natural beauty. The convenience of being in the heart of Rotorua allows guests to easily explore the city's top attractions, including the Polynesian Spa and the Rotorua Museum. Whether you're seeking adventure or relaxation, Novotel Rotorua Lakeside is the perfect base for your Rotorua getaway.
Another highlight of this hotel is its exceptional staff performance, which is reflected in its impressive rating of 8.1. The dedicated and friendly staff go above and beyond to ensure that every guest feels welcomed and well taken care of. From the warm greeting at check-in to the attentive service throughout your stay, the staff at Novotel Rotorua Lakeside truly excel in providing a memorable experience. Whether you need assistance with arranging activities or recommendations for dining options, the staff is always ready to assist with a genuine smile.
In addition to its superb location and outstanding staff, Novotel Rotorua Lakeside also receives high ratings for its cleanliness, comfort, facilities, and value. With a rating of 8.2 for cleanliness, guests can expect spotless and well-maintained rooms and public areas. The comfortable accommodations, rated at 8.1, provide a cozy retreat after a day of exploring. The hotel's facilities, rated at 7.9, offer a range of amenities including a fitness center, spa, and outdoor pool, ensuring a delightful stay for every guest. Lastly, with a rating of 7.7 for value, Novotel Rotorua Lakeside offers excellent amenities and services at a reasonable price, making it a great choice for both leisure and business travelers.
Overall, Novotel Rotorua Lakeside is a highly recommended hotel that exceeds expectations in every aspect. With its stunning location, exceptional staff performance, and top-notch facilities, this hotel provides an unforgettable experience for every guest. Book your stay at Novotel Rotorua Lakeside and prepare to be amazed.
Great vibe and great facilities!!!”
We all thoroughly enjoyed our stay. The geothermal pools and heated pool all indoors was a huge bonus!! The breakfast was delicious and always replenished and fresh! Staff were friendly. The bar was very comfortable. The cocktails were well presented and prepared and tasted amazing!! Even had live music. We are coming back in Easter. Eat street was just across from the hotel and the restaurants were all really good!!
Friends not a couple”
Excellent room, exceptionally comfortable beds (2 Queen beds) great shower, warm and central. Great size TV - couldn't stream from our phones but think that was our issue not the premises. Beautiful dinner and breakfast buffets and good parking. Fill recommended 👍
Renovations Needed”
Location is one of the best with lake views and at the doorstep to Eat Street. Carparking is plentiful and free if you sign up to Accord membership. However the hotel is a shadow of its former glory. Chipped floor tiles and heavily scratched stainless doors in the lift. The room carpet stained, dirty and past its usable life. The bathroom still has 1980s suspended ceiling grid with 1980s vinyl ceiling tiles and a Health & Safety hazardous bath that needs climbing into for a narrow shower experience with 1980s shower curtain. Tarnished and rusting metal fittings, chipped china basin, white mould on the timber cabinet & a non working extract fan that needed 10 minutes to clear the mist off the mirror are clear signs of advancing age. At least the WIFI is fast although unsecured but the big screen TV includes all SKY channels. The room aircon rattled but at least the thermostat control was working as it was 5 deg outside. On the plus side, it was quiet & comfortable with sofa and armchair. Breakfast was good but not extensive but did have a make your own juicing machine. The room fridge does come with fresh milk in a glass bottle - nice!
Unpleasant night unfortunately”
We requested for a twin bed as we were travelling as a family unfortunately we were give a room with just one bed despite making it very specific in our request prior to booking. Tried making up the sofa bed but the kids weren't comfortable with this as the middle of the mattress keeps on sinking. Second, there was a used underwear in the room at the back of the chair and from there on we weren't confodent that the room was cleaned properly so we have to do a bit of a cleaning ourselves. Lastly, a noise that keeps on happening in the middle of the night, probably coming from the A/C. We jumped out the bed twice as there was a sound of something that fell on the floor twice. On a positive note, the location was great. Although of course at the end of a long tiring day, what you want is a comfortable sleep but we have not achieved that unfortunately.
Not bad”
This hotel’s location is excellent which is next to the food street,the street parking opposite to the hotel is free,and its cleanliness is good, although its facilities are a little old,but it's comfortable to stay here.however, most of staffs are so cool with no expression,or even with black face,they didn't want to give you any a little bit reply.even though I haven't questions and problems need to ask for them,especially those working in the restaurant .I think the hotel need to strengthen their staffs training to match it's premium title.